How Google Dominates Us, by James Gleick (via colporteur)How thoroughly and how radically Google has already transformed the information economy has not been well understood. The merchandise of the information economy is not information; it is attention. These commodities have an inverse relationship. When information is cheap, attention becomes expensive. Attention is what we, the users, give to Google, and our attention is what Google sells—concentrated, focused, and crystallized.
Google’s business is not search but advertising. More than 96 percent of its $29 billion in revenue last year came directly from advertising, and most of the rest came from advertising-related services. Google makes more from advertising than all the nation’s newspapers combined. Siva Vaidhyanathan, a media scholar at the University of Virginia, puts it this way: “We are not Google’s customers: we are its product. We—our fancies, fetishes, predilections, and preferences—are what Google sells to advertisers.”
Responses
-
denimgenes4 reblogged this from denimgenes4
-
jblakee likes this
-
pitythewise reblogged this from smfilitonga
-
smfilitonga reblogged this from pushinghoopswithsticks
-
madeofglass reblogged this from colporteur
-
de-bra reblogged this from youmightfindyourself
-
adrdangwa likes this
-
isthinking reblogged this from youmightfindyourself
-
sonnetrisesslowly likes this
-
pushinghoopswithsticks reblogged this from youmightfindyourself
-
aircount-brusherfeit likes this
-
negativeexpectedvalue likes this
-
yourfavoritevalentine likes this
-
claireity reblogged this from youmightfindyourself
-
chipotaple likes this
-
rashansworld reblogged this from youmightfindyourself
-
toniiu likes this
-
languagesexviolence reblogged this from youmightfindyourself
-
jarrettfuller reblogged this from youmightfindyourself
-
crusheddestiny likes this
-
itswhereimat reblogged this from youmightfindyourself
-
thebeautyoflanguage reblogged this from youmightfindyourself
-
themustacheridesagain likes this
-
chairfacechippendale reblogged this from youmightfindyourself
-
chairfacechippendale likes this
-
lawd-knows said:
Check out “Television delivers people” by Richard Serra
-
lawd-knows likes this
-
exteeng likes this
-
crowtendr likes this
-
kimestelle likes this
-
borrok likes this
-
toadsonhead likes this
-
mirrrroring likes this
-
lertad likes this
-
albertinho likes this
-
spinor reblogged this from cognition-and-dissonance
-
andgracefallsdownlikerain reblogged this from youmightfindyourself
-
dianawins likes this
-
twigfingers reblogged this from doctorjackolantern
-
vegansquirrelmonster likes this
-
yellowfeathersfall reblogged this from youmightfindyourself
-
doctorjackolantern reblogged this from colporteur
-
lourgette likes this
-
texture--texture likes this
-
americana-tropicana likes this
-
rex-power-colt likes this
-
lisland reblogged this from youmightfindyourself
-
lisland likes this
-
pithyaphorisms likes this
-
laquotidienne likes this
- Show more notes
